Dental Website Design

Your Dental Website Design is vital, even if you have the best content on the internet. You need a site that’s functional, friendly, and easy to navigate to entice potential customers. Well-designed websites can yield significant money by encouraging greater customer participation and creating opportunities for more enquiries.

Content is essential, but it will only keep someone on your website for a few minutes before they go elsewhere looking for something else of interest. The layout of a site needs to be enjoyable with plenty of eye candy so visitors can explore the whole site confidently without getting frustrated with anyone page in particular – plus, they’ll spend more time there if it looks lively enough! They also want an intuitive navigation system, so visitors don’t have the feeling they are lost or frustrated

Responsive web design is a way of building websites that work across devices and screen sizes. It’s an approach to development that ensures your website looks great on all screens, whether it’s a mobile phone, tablet or desktop computer. And with more than half of all internet traffic now coming from mobile devices, it’s vital for businesses to have their own responsive website today.

Over 85% of searches online are from mobile devices, you should design a website from a mobile-first perspective. If your website is not mobile-friendly, Google will NOT show it in the mobile results

You can increase patient retention rates and new patient numbers by having a beautiful, mobile-friendly site that makes them feel at ease when they visit your page. Your site should be designed with both aesthetics and functionality in mind so you can attract new patients while providing valuable information to existing ones.

That being said, the most important element for a successful website design is its visibility in Google. Without this, there is absolutely no point in having a website. Current and potential patients need to be able to find your website easily, if not these people will go to other dental clinics.

You can have the best website in the world, with the best design, content, functionality and user interface, but it will mean absolutely nothing if it is not ranking in the search engines and generating patients for you

Yes, the design elements and structure and layout of your website are essential for SEO.
Google will track how users react to your website, how long they stay there, how many pages they read. Therefore, a poor design will result in people leaving your website quickly, resulting in lower rankings in google. Consequently, it would be best to balance a great UI, design, and a strong SEO marketing strategy behind it; you cannot do one without the other; all elements are equally important.

Design and Colour are important to evoke action or change in people. You can read our service for creating branding for dental clinics, where we discuss this in more detail. Contrasting colours work best when trying to create impactful messages for advertisements because they capture attention quickly. The trick is choosing the right Colours for the right purpose; anything flashy will look tacky if it suits an inappropriate subject or destination.

For a dental clinic, the colours should be calming and signify a relaxing environment. You might want to try green, blue, and light cream as the Colours suggest trustworthiness and safety if those are your goals. Purple is also a great colour as it invokes a feeling of high quality and prestige. Other colour schemes include earthy tones such as blues and greens mixed with white.

Remember that it is essential to use complementary colours to bring out your logo or other branding graphics; colours can make a logo look fantastic or terrible, so choose wisely.

Your colour palette for your dental clinic should contain three primary colours followed by three or four secondary neutral colours to bring it together. It is essential only to use these colours throughout your branding and marketing efforts.

There are many things to consider when building your website, and there is a big difference between a general website that just about works, and one that is truly great which generates a stream of enquiries for your business.

Firstly, the initial first impression is very important, as the feeling people will get from your website will stay with them, and they will think your treatments are similar.
You should aim for feelings similar to Fresh, New, Experts, Clean, Safe, Experienced, Quality and avoid ones such as Old, dark, slow, problems and confusing. Ask people what they think of your current website and you may be surprised what they say. It is vital in the planning stages when picking out a colour scheme and logo for your brand.

You should know your target audience, and not only at a general level, but at a treatment-based level.
The website should speak to these people, match their desires and expectations. For example, an exclusive cosmetic dental clinic will have a different audience than a dental clinic focused on dental treatments for kids. Understand your audience, see what they look for and provide it.

We always ask potential clients to look at dental clinics around the world, see different designs, styles, functionally and approaches so they can make notes of items that they like.
This will help your designer a lot, giving them a clear idea of what you would like.
Simple and logical Menu structure and content are vital to ensure your website is truly great. Your website visitors should not have to double think which menu item to click, it should be so obvious and clear that they know where to click to get the information they need. In tests we have completed, if a user has to click 3 times before they find the information that they are looking for they will leave the website and go to another, this is something you do not want.

Be careful with the content that you use on your website, any pictures that contain graphic but realistic photos of blood and similar items will scare people away from your dental clinic, its best to show them the happy end results rather than graphic photos.

The main thing that makes a dental clinic website great will be its performance, if it is visible in Google, ranking for search terms relating to your treatments and producing patient enquiries for your dental clinic. Remember, this is the reason you have a dental clinic website, if it doe not produce results like this, something is wrong. Issues such as poor performance of useability (ie people leaving the website straight away) or visibility in Google (not ranking for your targeted keywords) are due to a poorly designed website and marketing plan.